TYR is known for its bright pop colors creating a youthful atmosphere and attracting young, fun-loving swimmers. But what happens when those users age? Will some of them go elsewhere to find more mature styles? My strategy for this line was to create a modern line of bags that appeal to a wider audience but maintain on-brand styling. From the research, rogue companies like Supreme have up-ended the market. To be competitive, the focus should be on materials, innovation, and bold styling.

To imagine what this collection should look like in the brand refresh, I created a mood board to represent the request for the styling to evoke the look of a Wally boat. I took this to mean: intense, moody, sleek, slightly aggressive, and impressive. Combining these with TYR's sporty, technical, yet simple reputation as well as the gritty vibes throughout the instagram posts lead me to the mood board below.

After getting clear on user stories and direction--the sketches, patterns, 1:1 paper prototypes, fabric sourcing, sewn prototypes, and manufactured samples, graphic development, quality control followed.